Don’t Miss

  • The explosive sound, color and drama of the Aomori Nebuta Festival in summer
  • The temples, gardens and archaeological sites of World Heritage-listed Hiraizumi, in Iwate
  • Sweet cherries in Yamagata and juicy peaches in Fukushima
  • Easy access from Tokyo or Hokkaido on speedy bullet trains to Aomori and Akita

Must-See Events


Hachinohe Emburi Festival

Miyoshi Bondensai

Namahage Sedo Festival

Sendai Tanabata Festival

Zao Snow Monster (Miyagi)

Soma Nomaoi

Morioka Autumn Festival

Aomori Nebuta Festival

Sendai Pageant of Starlight

Akita Kanto Festival

Yamagata Hanagasa Festival

Kakaunodate Festival

Shinjo Festival

Kitakami Tenshochi Cherry Bloosom Festival